Makeup can be an incredible method for self-expression. However, everyone should feel accepted by the beauty industry. Foundations have been a very popular topic lately, what with costumers calling out brands for failing to create a full range of colours to accommodate more than just light skin tones; but this isn’t the only way brands fail to accommodate everyone. Here are a number of ways Gabi Bouvier feels makeup brands could up their game.
Have you ever felt that the makeup industry has been unfair in its representation? It is unfortunate but true, and it’s important to call out the features of the industry that should change to accept everyone.
- While it is great that brands aim to market products to various demographics, sometimes they take it a step too far (in my opinion), by suggesting that certain products are best for specific skin types. Not all light skin tones look good with the same lipstick, for example, so why should brands group certain colours by skin types. Each person should feel free to explore various colours, learn what works for them and what they like, without feeling as though there is a set procedure.
- Most products come labeled with either a name or a number. Unfortunately, in the case of foundation colours, the names can be perpetuate stereotypes. Foundation names include “Nude,” “Snow,” “Mocha,” “Espresso,” “Chestnut”. When foundations aren’t numerated, darker colours are often associated with food, and seem almost exotic. On the other hand, light foundations called “Nude” suggests that lighter rather than darker skin tones are more normal.
- Even when brands do incorporate more diversity in their products, they usually fail to use inclusive models and representation. Models are almost always white women. Even when they include models of various skin colours, models are even more rarely men. There is still a lot brands can do to create more diverse marketing schemes.