Jo Boon sits down with Ria to find out more about her fabulous clothing company, CoCo & VeVe. We cannot wait to show some of her pieces at Grounded : Fashion Exhibition.
How would you describe CoCo & VeVe to someone new to the brand?
CoCo & VeVe has classic lines with a modern edge. Elegant and functional affordable designs with a luxurious cut for women. Made in the UK with attention to detail.
What makes your designs different?
Though I follow current trends, I like to think my garments are not what you would pick up on the high street. Each garment is made by hand with attention to detail . Nothing is mass produced.
Who has been particularly important to the development of the brand?
Family is always key, without their support I would not be able to run my company. My Gran, Mary Wright, was a big influence growing up. I would spend hours dressing up in her beautiful ball gowns and sewing on her manually run singer sewing machine. This is when my passion for design and appreciation for quality, beautifully cut fashion began.
What have been the highs and lows of the experience so far?
You always have quiet periods where you think: 'do people like what I'm creating?' I've had so many great experiences its hard to choose, one Liverpool Fashion Week was a real highlight and also being invited to New York Fashion Week. If I had to choose one it would be seeing one of my dresses in Harpers Bazzar UK.
What inspires your designs?
I'm inspired by the deco era , visits to city's and country walks.
Where does the name come from?
The label is named after My Nieces and God-daughters Amelie CoCo & Verity, (named Veve for short).
What do you most want people to know about your brand?
My Brand is about affordable luxury with attention to detail. Made in the UK . Garments to feel confident in and love. One of a kind and limited edition designs .