Yepme: Unreasonably Fashionable

Behind the scenes with the fabulous clothing brand, Yepme. Get excited to see their collection on the Label runway at Grounded : Fashion Exhibition -

How would you describe your brand to someone new to your designs?

We create and sell fresh fashion globally to 20 something fashion lovers - that makes them look ‘Unreasonably Fashionable’. Yepme offers its cutting edge designs at affordable prices and also endeavours to bring the latest look with fresh designs into the market every few weeks.

What makes your clothes different? 

Our designs range from subtle to fun & trendy, that our customers love. Since our endeavour is to offer new designs every few weeks, our clothes and shoes are trendy.

Our designers pick fresh fashion trends using tools and in-house analytics team to get Fashion Right products. Our styles range from simple to stylish wear and our range is across various categories and therefore there is always something to choose from for everyone.

Who has been important to founding the company?, was launched by three alumni of Indian Institutes of Technology and Indian Institutes of Management: Vivek Gaur, Sandeep Sharma and Anand Jadhav.

What have been the highs and lows of the experience so far?

As an international brand, we have had some great celebrity collaborations and style icons that have helped in reaching wider consumer. We launched Yepme in UK only a year back and are now already selling across UK, USA and four countries in Europe – Spain, France, Germany and Italy.

During the last year, we have had some significant learning with respect to understanding online marketplace models specific to UK/Europe and also understanding the differences in fashion trends for apparel in UK/Europe which varies across countries. We have utilized our learning to improve our selling capability and to suit our offerings to our customers.

Where do you draw inspiration from?

Our buyers and designers pick up influences from street trends, exhibitions, movies, magazines and trade shows. We attend various trade shows all over the world like Panaroma (Germany), Pure (London), Who's next (Paris) etc to enable maximum input in producing latest trendy designs.

Where did the name come from?

The name Yepme is quite close to Yep Me which is often used as ‘Yes it is me’ by the new generation.

What do you most want people to know about your brand?

Yepme makes our customers look ‘Unreasonably Fashionable’