Sustainably made with you in mind, Fox in a Glove, offers a new standard of independent design. Jo Boon first had the pleasure to see these designs showcased on the runway in London and sat down with Klaudia Trzcielinska to find out more about what inspires her craft, commitment to the environment and empowering female designs.
When did you begin designing clothes?
Around 3 years ago I was given a sewing machine as a birthday gift. I didn’t even know how to use it. I went to a course near Brick Lane and it was love from first stitch! This was followed by a few short courses at Central Saint Martins and London College of Fashion, which quickly taught me the basics. Since then, I’ve been designing and making clothes whenever I have spare time.
What does your collection mean to you?
Designing a garment is like solving a riddle – the task is for the garment to look beautiful, harmonious and flattering on a body; and also be useful, practical and washable. This creating process fascinates me. And it means a lot to me when women like my designs.
Where did the name 'Fox in a Glove' come from?
From a shot of Polish vodka!
What have been the highs and lows of launching your own line been?
There have been many highs – I’ve never had a creative job before, so having suddenly a vibrant product springing up from your working table feels very rewarding. Working in a team is also great fun. On photoshoots, making a fashion film, creating a vibe for a new brand, for example, you learn and realise so much: how a sum of a team of creatives can give you unexpected results; how, and up to what degre,e you are able to channel the work, all these things deliver highs. The lows come from my attempts at reaching a wider audience without a large budget, so without PR help. It’s been very hard to get out of the “friends and family” circle of clients. As an independent designer your competition is the Big Guys and it’s just terribly difficult to get to women, make them disregard the big known brands and fast fashion and go into all the trouble and risk of buying a dress from someone new and small.
Where do you see the brand going in the future?
I would like Fox in a Glove to be a known and respected fashion brand that makes limited editions of beautiful clothes in ethical and sustainable way. I would like Fox in a Glove to pave the way for other independent designers. This has already started: together with Nina who runs War & Drobe, we’ve recently founded Pop Code – a curated collective of independent designers that rents unused spaces in London for a couple of weeks to display and promote independent brands. We think independent designers are stronger in a group.
What inspires your designs?
Life! Anything really. If you love what you are doing, you are thinking about it all the time, and snapping inspiration from everything – people on the streets, paintings in galleries, lasers in nightclubs.
What do you most want people to know about you work?
The message I’m trying to push out is that you don’t need to pay a lot for a beautifully made garment out of stunning materials. At Fox in a Glove we make sure we use beautiful fabrics that you will love and so you will care for the garment, making it last a long time. Our clothes are made in a family run little factory in Europe by seamstresses who like what they do and are paid fairly. We visit them often and consult finishing of each garment with them. Because we don’t use agencies (no PR, no marketing, no model-agencies), the price of the garment reflects what’s in it – the fabrics and the work that goes into designing and making. We make sure there is little waste – I design, pattern-cut and make sample myself in my studio, correcting every stage as I go, this minimises waste. At Fox in a Glove we care – for the environment and for the customer’s satisfaction.