MoJo: Lingerie for the Kickass Inside You

We recently had the pleasure of showcasing MoJo's fabulous designs on the Label runway. Afterwards, Jo had the opportunity to speak with Molly about where her inspiration comes from and what motivates her to create such unique underwear. If you love her collection as much as we do, then grab yourself a cheeky bargain with the discount code: ThanksLabel15. Molly's designs can be found HERE

What was the inspiration behind Mojo lingerie?

Mojo started when I was shopping for bras on the high-street and not being fully satisfied with fit/design, also a lot of bras at the time had SO much padding. I'm more of a soft/wireless girl myself. I tried making some at home and started to enjoy it so much I decided to open at Etsy shop!

Where did the name come from?

'Mojo Lingerie' comes from a nick name as a child and from the slang meaning charm and sex appeal.

What does body positivity mean to you?

To me body positivity means not feeling guilty over everyday activities such as eating! It also means supporting other people, by complimenting them, and meaning it, and changing the language we use to stop punishing ourselves. 

Who are you designing for?

Mainly my designs come from what I'd feel sexy in, but it's for anyone who wants to feel comfortable and confident everyday, no matter what they're up to.

Where do your ideas come from?

From when I can't sleep at night, I design things that make me feel confident- well fitting underwear can change your whole demeanour!

What do you most want people to know about your brand?

That I'm a one woman show, making every order to individual measurements, for no extra cost. That all fabrics are sourced in the UK/EU and ethically handmade in my studio. 

Where do you see it going in the future?

In the future I hope to release lingerie patterns of my collections as well as offering ready to wear items.