Dior Cruise 2020: Everything You Need to Know

Lakshmi Sreedhar beautifully captures the magic of Dior’s recent cruise. From the music to the models, and the setting to the sunset - here’s everything the show suggests you can expect from 2020.


A few days ago was the Dior Cruise 2020 show. It was one of the best shows I’ve ever seen. Surrounded by the terracotta colonnades, the exotic El Badi Palace in Marrakech turned into a fashion enthusiast’s dream under the Moroccan-influenced settings and the twilight approaching. 3000 candles scattered around a swimming pool, 113 looks, 26 minutes and the illuminated transcendent Saadian architecture.

The show notes opened with a quote by Moroccan writer Tahar Ben Jelloun: “Culture teaches us to live together, teaches us that we’re not alone in the world, that other people have different traditions and ways of living that are just as valid as our own.”

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Dior reintroduced the signature motifs : The Toile de Jouy and tarot cards. The show represented collections featuring expert African craftsmanship. The acclaimed French fashion house collaborated with several African artists including the Ivory-Coast based textile factory Uniwax and Sumano, which designed the unreal scene of the splendid show. Sumano aimed at reviving the Moroccan tribes’ traditional handicrafts, including painting on pottery, the art of weaving and vegetal dyeing. With inspirations derived from Yves Saint Laurent’s designs for Dior back in the 50s and silhouettes by Marc Bohan, the House of Dior’s catwalk featured a resplendent cross of Mediterranean, European and African cultures.

Creative Director Maria Grazia Chiuri was quoted saying, “The real thing for me wasn’t just to speak about craftsmanship from around the world, but to go around the world and see the codes of Dior from different points of view,” noting the cross-cultural significance of the way they managed to acquire fabric from Asia and it found a home in the African nation. Interestingly, I later found out that both John Galliano and Yves Saint Laurent, former designers of Dior, had historic roots to Marrakech, which was seen intermittently in the Dior shows.

To a hypnotic soundtrack of Jajouka musicians, accompanied by British electronic band The Orb, a diverse cast of models walked the runway. Diana Ross was the star of the night, with her nightingale voice embracing the rustic night while singing hits like Upside Down and Ain’t No Mountain High Enough. The front row saw celebrities like Jessica Alba, Shailene Woodley, Karlie Kloss and Lupita Nyong’o.