The World Wide Wardrobe sit down with our founder, Jo Boon

'Based in St Andrews, Label is a refreshing, progressive brand which promotes not only diversity but positive body image – considering the almost cookie-cutter image of the “perfect” models walking in most runway shows, perhaps Label’s message makes it exactly what the fashion industry needs. I caught up with Jo Boon, founder of Label, to find out more about it…

Could you describe your project in one sentence?

Label is a company that runs body positive performances that aim to be intersectional in their exploration of people’s identities...'

 

See the full article from The World Wide Wardrobe, here