We have four amazing fashion exhibitions lined up for you this semester! Through the four elements we will be exploring the passion of young designers, gender identities, class and the environment. It's going to be a busy few months, so make sure you mark these dates in your diaries and have the inside scoop on everything that Label has planned. 

It's been a crazy year for us here at Label but our aims never change. We are here first and foremost to run body positive shows and create a platform for people to show their beauty and share their story. 

Here is our month in pictures to keep you up to date with everything that's happening here at Label. It's been a busy month with our first arts event in St Andrews, our Creative Launch at The Rule, the casting of our models, rehearsals for our theatre piece in November and so much more. Our calendar is set to continue at full pace ahead for the rest of the year, so keep an eye out for all our latest plans: www.facebook.com/labelshow

After the success of their body positive arts festival over the summer, Label’s launch was anticipated to be a good night. It kicked off the year in style, serving up a signature Label cocktail and cupcakes iced with the Label logo.

Here is our week in pictures to keep you up to date with everything that's happening here at Label. We had our launch party, first meetings, our first branded clothing arrived, we handed out cupcakes around the town and visited Kinkell to plan our upcoming fashion show. It's been a busy week and there's lots more to come! 

This Northern Gal is one of our favourite lifestyle bloggers! She will be at our event on the 8th September as well, and here is her previous coverage of our events here at Label. 

Based in St Andrews, Label is a refreshing, progressive brand which promotes not only diversity but positive body image – considering the almost cookie-cutter image of the “perfect” models walking in most runway shows, perhaps Label’s message makes it exactly what the fashion industry needs. I caught up with Jo Boon, founder of Label, to find out more about it…

I assume most students were excited to see how Label would turn out. St Andrews throws a lot of fashion shows, and everyone was anticipating how Label would compare to the likes of Catwalk, Sitara, FS and Don’t Walk. Would it be as good, as big, or as fun? When I entered Club 601 on the night, greeted with a glass of free wine, I realized that Label should not be compared to anything else.

Label is a fashion show with a difference, as their motto says: ‘Celebrate beauty with a difference across gender, sexuality, physical diversity and mental health.’ As the evening progressed, the above motto became reality, and the distinctions which hallmarked this fashion show as different became obvious. Rather than being cruelly selective and exclusive as traditional models are (stereotypically tall, willowy models with outlandishly beautiful proportions), the models of Label were stunning and gorgeous in such a way that everyone could relate to them.